Graphic design by Carollyn Kavanaugh


A design code for life. 

There is a small space between a happening and our response in which we get to choose how to be in the world.

Being. is a tool for health professionals and wellbeing practitioners to assist individuals, families, teams and organisations to build resilience by determining how to be in the world.

Being. is presented in a range of immersive ways, including as a brief ‘train the trainer’ workshop.

Being. cards are available now from the SHOP.



As a thought companion and provocateur, Urban Mind will partner with your organisation to explore and understand your greatest challenges and aspirations,  research and develop insight and develop reports or information papers - to deepen and broaden your understanding on particular topics.

Image by Patrick Tomasso

Image by Patrick Tomasso


Urban Mind considers, explores and shapes the VIBE; values, identity, belonging, expression, of neighbourhoods, places and cities with the people who live, work, learn and play there. 

The VIBE; values, identity, belonging, expression, are among a cluster of individual and collective elements that shape our lives and the places we live.

The VIBE builds insight into the messy (let's face it), ambiguous, but incredibly important human emotional and cultural factors.

The VIBE is more than analytics.

It's insight, for wisdom. 

Image by Jonathan Simcoe

Image by Jonathan Simcoe



Image by Suzanne D. Williams

Image by Suzanne D. Williams

Collaborative Design for  Impact

Through human centered design Urban Mind will work with your organisation, service providers and end-users to inspire and generate ideas, then design, pilot test and refine desirable, feasible and viable solutions and business models.

Urban Mind guides the implementation of an agreed strategy and initiatives to ensure your organisation emerges with the necessary capability to sustain change.

Arts, Culture and Creative Economy Strategy

Arts, culture and creativity enrich our lives, stir our imagination, strengthen our communities and build prosperity.

Arts, Culture and Creative Economy Strategy creates the opportunity to inspire and provoke creativity, celebrate unique Firsts Nation’s customs and traditions, as well as the natural geological and botanical beauty and history of the place, and bring contemporary narratives to life.

Urban Mind works closely with councils, regions, businesses and communities to UNDERSTAND and appreciate people, their lives and the place, EXPLORE existing aspirations and and future potential, DISTIL insights and TRANSLATE local capability and ambition into a Strategy and viable Action Plan to create meaningful and unique places.